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Welcome to Fit Life USA®
America’s Lifestyle Brand

Your Health Is Not a Luxury It’s a Necessity.

Your body and mind reflect your lifestyle. The way you live fuels the way you feel. At Fit Life®, we believe lifestyle is a choice—it can be learned, taught, and transformed. And the power to choose starts with you.
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The Fit Life® Mission
To redefine what it means to be FIT today. Fit isn’t about chasing perfection; it’s about becoming whole—mind, body, and spirit—so you can live stronger, healthier, and more authentically every single day.
The Fit Life® Message
“Dead Last” is greater than “Did Not Finish,” and both are better than “Did Not Start.” This is your invitation to start. To move. To grow. To build a lifestyle you love and a life that feels good to live.
The Fit Life® Goal
To empower individuals, strengthen families, and unite communities through a movement that’s bigger than fitness—it’s about living well, together.

Find Your Fit: 4 Daily Wins

Body

Move your body. Sweat.

Mind

Exercise your mind. Learn.

Soul

Fuel your spirituality. Grow.

Community

Be a force for good. Pay it Forward and Give back.

This is more than apparel. Fit Life® is a lifestyle, a mindset, and a movement. A revolution of personal responsibility, community and lifestyle truth. Own it. Live it. Find Your Fit.
The Fit Life® Story

Behind the Brand

I am Shannon Olson, and my story is the heartbeat of Fit Life®.
Life has shown me its beauty—and its brutality. I’ve walked through death, abuse, addiction, and heartbreak. But I’ve also learned this: struggle is never the ending; it’s the beginning of strength. Every stumble carries a lesson. Every fall is an invitation to rise stronger.
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Shannon
Olson

Founder

Years Experience
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Built for Strength, Designed for You Wear Fit Life®

“Fit Life USA® isn’t just apparel—it’s you in motion, living. It’s your identity, your lifestyle, your story. Every piece reflects where you’ve been, who you are, and where you’re going next.

From the grind of the gym to the hustle of everyday life, your gear should match your drive—built for performance, grounded in resilience. This is more than what you wear; it’s a bold reminder that you’re built for more.

Own your story. Live your lifestyle. Wear your identity with pride.

Women
Men
Accessories
View Our Products

Unisex Sweat Towel

Original price was: $ 100.Current price is: $ 50.

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Unisex 4-Week Find Your Fit Tracker

Original price was: $ 100.Current price is: $ 50.

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Unisex Phone Case

Original price was: $ 100.Current price is: $ 50.

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Unisex Hat

Original price was: $ 100.Current price is: $ 50.

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Unisex Water Bottle

Original price was: $ 100.Current price is: $ 50.

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Women Performance Shorts

Original price was: $ 100.Current price is: $ 50.

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Who we are

Everybody Has A Story.. Share Yours

EveryBODY has a story. Every journey is unique. Fit Life® honors your fight—your struggles, your victories, your relentless drive to rise again. Because this isn’t about perfection; it’s about persistence and NEVER giving up.
Find Your Fit in mind, body, and soul. In every scar, every win, every comeback, there’s proof that strength and resilience live in you.
You are the fighter. The dreamer. The soul that refuses to quit. Own your story. Share it. Show the world what EveryBODY is capable of.

Empowerment Through Community

We are stronger together. Fit Life® gear and Find Your Fit lifestyle empowers individuals, strengthens families, and uplifts communities. This is where you find your fit – in a community that celebrates EveryBody and every goal. Join the Fit Life USA® Community.

Fit Life USA® Seal of Approval

The Fit Life USA® Seal of Approval is more than a mark— it’s a movement. Built on Values. Backed by Evidence. Powered by People. It represents truth, integrity, and purpose in every choice we make.
When you see the Fit Life USA® Seal, you know the product or company stands for what matters most:

Championing American Values

Built with quality, craftsmanship, and pride in the USA.
This Seal isn’t handed out lightly—it’s earned. It’s our promise that these products and companies align with the spirit of Fit Life®: strength, resilience, and authenticity.

Truth & Evidence-Based Standards

Products and practices grounded in facts, not fads.
Choosing the Fit Life USA® Seal of Approval means choosing more than a product. It means choosing trust. Choosing empowerment. Choosing to Find Your Fit—and helping others do the same.

People Over Profits

Brands that uplift communities, value wellness, and put integrity before the bottom line.
Because at Fit Life USA®, we believe this: EveryBODY has a story, and every choice should honor it.
Years Experience
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Be a Force for Good

Every purchase fuels positive change – supporting local businesses, wellness initiatives, and Made-in-USA values. When you wear Fit Life USA®, you’re not just looking good; you’re doing good. Shop With Purpose. At our core, Fit Life® is a force for good. Fit Life® is committed to the ongoing support of charitable initiatives, including disaster relief non-profits that better the communities they server.

Need More Help?

Your voice matters. Reach out to learn more about Fit Life USA®, our community initiatives, or how you can get involved. Together, we’re stronger.
Contact Me

I Found My Fit. I Became a Force for Good.

At Fit Life USA®, we celebrate the stories of individuals who turned personal breakthroughs into lasting impact. These are people who discovered their Fit Life—mind, body, and spirit—and used that strength to uplift families, communities, and the world around them. They didn’t just find their fit—with Fit Life USA, they became a force for good, inspiring others to live stronger, healthier, and more purpose-driven lives.
Fit Life USA® is more than a brand. It’s a movement. And it starts with you. Together we can empower individuals, strengthen families, and unite communities across this great nation.

Heather’s Testimonial

Growing Up Blessed and Quietly Broken

Life looked perfect from the outside: a loving family, comfort, and every blessing I could imagine. My parents worked tirelessly to give us a wonderful life, and I carried deep gratitude for that gift. Yet beneath the smiles and gratitude lived a different truth — I didn’t know how to love myself. I moved through the world anxious and afraid of being seen. I belonged, I laughed, I fit in — and still a quiet sadness shadowed everything.

The Illusion of Relief

What felt like a solution arrived disguised: a drink. My first taste in my teens brought a new-confidence I’d never known — a liquid courage that smoothed the sharp edges of fear. College and my twenties slipped into nights of partying where my “drunk charisma” made me feel alive. But the temporary relief came with a debt: mornings of crushing shame, blurred judgment, and a growing sense that I was losing control.

When Life Fractured

Marriage and motherhood filled my life with the joy I’d always wanted three beautiful boys, a busy home, and the chaos of daily love. Wine at playdates and a drink to unwind became my way to survive the scramble. It seemed to help at first, until it didn’t. My emotions oscillated wildly. Panic attacks began to invade ordinary moments. I accepted prescriptions to quiet the panic, not realizing I was trading one drug for another. Little by little, hobbies, friendships, and the simple pleasures I loved tennis, cooking, entertaining slipped away or turned painful.

The Bottom and the Breaking Point

My life’s wreckage arrived quietly and then all at once: a DUI, marital collapse, lost trust, and humiliating lapses that left me ashamed. I started hiding bottles, forgetting where I’d put them. I took my children’s tooth-fairy money because I couldn’t face the truth. My addiction became my first love; everything else came second. An intervention led to treatment a 30-day program that I walked into thinking I’d simply “reset.” I learned the hard truth: for me, there is no safe drink. The disease is progressive, and the first drink is never enough.

Recovery and Rebirth

Recovery taught me a new way to live. Through the Alcoholics Anonymous 12-step program and the steady support of a sponsor, I found spiritual footing and a community that kept me from isolating. I learned to turn fear into faith, to replace self-condemnation with self-respect, and to practice gratitude every day. Sobriety restored my presence with my children, healed strained relationships, and returned joy to ordinary moments. I regained the things that truly matter — laughter, connection, and a life lived intentionally.

A Message of Hope

Today my life is sober, full, and blessed in a new way. I still work the program every day, because recovery is a practice, not a finish line. The Fit Life I dreamed for my boys and myself — one rooted in health, honesty, and hope — is now the life I live. If my story reaches even one person who is hiding shame in silence, hear this: you are not alone, you are worth fighting for, and there is hope. Recovery gave me my life back. I am grateful beyond words to share my experience, strength, and hope. God bless you, and thank you for reading.

Erin’s Story

How I Found My Fit and Live the Fit Life

First, I want to thank Shannon for honoring me as the Fit Life Athlete of the Month. I am deeply grateful and humbled to share my journey. Writing my story is not easy, but if my words help even one person who has battled addiction, trauma, or self-doubt, then it is worth it.
For me, being fit has never been just about appearance. True fitness is about the mind, body, and soul. You cannot fully find your fit until you find balance in all three. It isn’t about competing with others—it’s about challenging yourself, owning your story, and living a healthy, authentic life.

The Athlete Within

I grew up as a competitive gymnast, practicing for hours each day. I loved the conditioning, the discipline, and the challenge of pushing myself beyond my limits. Competition never drove me—I was always my own toughest rival. That drive shaped who I became: the person who shows up early, stays late, goes the extra mile, and helps others along the way.
When gymnastics ended, I threw myself into marathons, triathlons, and adventure racing. On the outside, I looked strong and confident. But inside, I was using exercise as an escape. It was my shield from relationships, social life, and my own emotions. Exercise wasn’t just part of my life—it became my life.

Broken—but Not Defeated

Everything changed after a golf cart accident left me with six broken vertebrae and crushed discs. I was told I would never run again, that arthritis would control my future. I felt shattered and unlovable. But I refused to accept that fate. With relentless rehab, I returned to running trails and reclaimed my active life.
Yet, I hadn’t healed. I pushed myself back into 12-hour workdays and multiple hours of training daily. From the outside, I looked unstoppable. But the truth was, I was still running—from pain I hadn’t yet faced.

When the Past Resurfaced

My world collapsed again when a childhood friend resurfaced, triggering memories I had suppressed for decades. Nightmares and flashbacks returned, and I remembered what I had buried: I was molested from the ages of six to ten.
The shame was overwhelming. I blamed myself for never telling anyone, even though as a child I didn’t understand. When I finally told my mother, her heartbreak mirrored mine. To cope, I turned even harder to exercise—sometimes eight hours a day, sleeping only an hour at night, still functioning as though I was fine. On the outside, I was “fit.” Inside, I was disappearing.

The Wake-Up Call

Desperate for answers, I reached out to The Doctors Show to suggest they do a segment on exercise addiction. Within days, they were filming in my home. After extensive testing, I was told I was one of the unhealthiest guests they had ever featured. My body was moments away from collapse.
They gave me 60 days in a recovery program and four days to decide. I was terrified—worried about my job, my family, even my puppy. But deep down, I knew it was life or death. I chose recovery.

Finding My Fit

In treatment, I faced the demons I had buried for so long. I learned that since childhood, I had used exercise to mask trauma. I finally accepted that none of it was my fault. I spoke to my inner child, told her she was safe, and began the hardest healing work of my life.
Today, I can say with confidence: I have found my fit. My mind, body, and soul are in sync. I no longer use fitness as an escape but as a tool for strength and balance. I no longer hide from my past. I have shared my story with the world, and I have no regrets.
I love myself. I am proud of my accomplishments. I have learned to accept love, to receive instead of only giving, and to live with gratitude. Therapy will remain part of my journey, but today I am no longer a victim—I am a survivor.

My Message to You

If you are struggling with trauma, addiction, or insecurities, please know this: there is hope. Own your past, but don’t let it define your future. You have the power to heal, to grow, and to live a life of balance.
Finding your fit is not about perfection. It is about acceptance, self-love, and living in alignment. When you do, your light shines on everyone around you.
Thank you to my family and friends for their unwavering support. And thank you, Shannon, for believing in me and giving me the honor of sharing my story.

Start your day with more confidence.

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Transparency & Truth: The Path to Finding Your Fit

At Fit Life USA®, we believe that health and growth begin with honesty—honesty with ourselves, with our communities, and with the way we live our lives. That’s why we created Transparency & Truth—a space dedicated to cutting through the noise, providing evidence based truth, and giving you practical tools to build a stronger, healthier, and more meaningful life.

Why Transparency & Truth Matter

At Fit Life USA®, we believe health is not a luxury—it’s a necessity. Your life, your health, and your story deserve transparency and truth. Transparency isn’t about perfection—it’s about progress. Truth isn’t about judgment—it’s about freedom. Together, they create the foundation for real transformation.This is your invitation, your moment to Find Your Fit in mind health, physical health, and spiritual growth—not by copying someone else’s path, but by boldly walking in your own truth.
To rise into your strongest, healthiest, most authentic lif
  • Find Your Fit.
  • Live Fit. Live Well. Live American.
This is more than apparel. Fit Life® is a lifestyle, a mindset, and a movement. A revolution of personal responsibility, community and lifestyle truth. Own it. Live it. Find Your Fit.
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